Monday, January 14, 2008

The Sweet Smell of Socialism

The Catalan Socialist Party has officially launched its very own smell.

At a press conference today, the PSC answered the question on everybody's noses since the party announced last week it had created the fragrance: what does socialism smell like?

Apparently, it mixes Mediterranean herbs and fruits such as Bergamot orange and white tea with base notes from the Orient, which come together to produced an aroma of "confidence, equality, progress and efficiency".

Oddly, it also smells a little like air freshener. One journalist at the press conference said the smell was so strong that he was practically overwhelmed and left feeling faint.

The creator, Albert Majós, told Cadena Ser radio station today that it was neither a "perfume nor air-freshener" but the aromatic representation of socialism's values.

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