When I read in the Globe this morning that NDP MPs Joe Comartin and Brian Masse were launching a boycott against Dairy Queen, I thought it must have to do with a labour dispute or some genetically modified ingredient in the ice cream. Instead, the boycott relates to a Dairy Queen ad... is it sexist? racist? homophobic? No, it depicts a boy being hung on a hook by his clothes... Apparently a young boy in Chatham died in a similar fashion nine years ago. I don't mean to be disrespectful to this boy's family, but this whole boycott idea seems a bit over the top considering we see ads on a regular basis depicting much worse forms of violence.
I just saw the ad on TV and noticed that along the bottom of the screen the words "Dramatization. Do not attempt" appear while a young boy hanging from a hook yells to his brother that he wants his DQ blizzard back. I suppose we are supposed to infer from the ad that the older brother stole his younger brother's blizzard and hung him up on a hook. After seeing the ad with my own two eyes I am even more convinced that these NDP MPs are overreacting. Stick to the ATM fee campaign guys!