I came across this interesting site via Nag on the Lake.
The He/ She Ratio
A site’s he/ she ratio is measured by counting the number of pages on the domain containing the word “he”, then searching for the number containing “she”, and then looking at the two numbers in comparison. For instance, the Google search site:cnn.com he returns about 1,160,000 results, and site:cnn.com she returns 335,000 results, meaning “he” makes up around 78% of the CNN pages containing either “he” or “she.”
What does this ratio tell us? If you think it reveals that e.g. a site with a higher “he” count is primarily consisting of or appealing to a male audience, that’s not true; for instance, both BlogHer.org as well as AskMen.com show a higher count for “she.” Whatever correlations you might discover, they’re likely not as linear.
Just for fun, I tested a few prominent Canadian political sites to see what the result would be. Unsurprisingly, the Canadian political blogosphere is very male dominated. (Likely as a result of male dominance in Canadian politics)
Here are my findings:
WarrenKinsella.com 69% HE vs. 31% SHE
CalgaryGrit.blogspot.com 72% HE vs. 28% SHE
JasonCherniak.blogspot.com 73% HE vs. 27 SHE
BloggingTories.ca 71% HE vs. 29% SHE
Liblogs.ca 81% HE vs. 19% SHE
Conservative.ca 86% HE vs. 14% SHE
Liberal.ca 79% HE vs. 21% SHE
NDP.ca 78% HE vs. 22% SHE
GreenParty.ca 64% HE vs. 36% SHE
Test your own site here.